Measuring barely 200 square feet, Nagaraju Bhoganatham’s tiny store in Bengaluru is packed to the rafters: Bulging burlap sacks of rice and lentils are heaped against overflowing tubs of peanuts, dried red chiles, and clumps of jaggery. Fragrant spice-mix masalas, bottles of honey, tiny jars of pungent asafoetida spice, detergents, shaving cream, hair conditioner, and instant coffee compete for room on crowded wooden shelves. There’s even a rack in the corner for mops, brooms, and other cleaning gear.
Center for Policy, Implementation and Governance Research