The EV dilemma playing out.

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The last two weeks in the UK have been dramatic for those watching the electric vehicle market.First, Prime Minster Rishi Sunak seemed to push back the UK’s target of phasing out new combustion vehicle sales from 2030 to 2035,  to much uproar. Then, the government confirmed that its <span;> zero-emission vehicle mandate<span;> would go into effect next year as planned, which generated much less coverage.

The mandate requires that automakers in the UK increase the share of zero-emission vehicles they sell to 22% in 2024, 33% in 2026, 52% in 2028 and 80% in 2030, en route to full adoption by 2035.

In theory, both electric and fuel cell vehicles are eligible, but <span;> nobody’s buying the latter<span;>, so this will all be met with EVs.

The targets are binding and backed by fines, making the program similar to what California, China and other regions already have in place. It’s one of the most aggressive regulations of its kind in the world.

There are two interesting lessons for EV adoption that come out of this brief period of supposed turmoil, both of which have broader applicability beyond the UK.

Regulatory Tailwind For UK Electric Vehicle Sales

Share of new vehicle sales required to be zero emissions

Cars Commercial vans
2024 22% 10%
2025 28 16
2026 33 24
2027 38 34
2028 52 46
2029 66 58
2030 80 70
2035 100 100

Ford, Toyota, Honda and others have been selling very few EVs and have a mountain to climb. Sunak confirming the regulations — with targets starting right away in 2024 — should give automakers the clarity they need to make the necessary investments.

Legacy Automakers Need to Up Their EV Game

EV share of sales by automaker in the UK

0510152025 %HondaFordToyotaJLRRen/NissanVWHyundaiStellantisBMWMercedesVolvo

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